The ugglier they look the better they taste.
Well then, I should have women beating down my door for a taste, shouldn't I? Ha.
I love how they pulse their colors. This guy hit that trolled plug in maybe 50' near a steep drop. I had my drag real stiff and almost paid when he hit. Once it was up, it was comedy as I tried to keep him out of the water far enough so he wouldn't fill his mantel and spray me/jet off. It wasn't working. I'm laughing hysterically in that pic. I would not want any part of my body anywhere near that beak.
In MEX they're called Diablo Rojo. Red Devil.