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Fishing Mags and the mighty $$$

2481 Views 18 Replies 10 Participants Last post by  Davey G
I've just read the latest copy of Fishing World and I've noticed it happening more and more.

Is this ethically right? Are anglers getting unbiased and impartial information that help them improve thier fishing or are they being indirectly led to buy the featured product?

This months examples:

Pages #8-12 - New Age Lizards, Four page feature article with numereous mentions and images of Berkeley Gulp and The Berkeley Gulp 3' Pogy by David Green
Page #31 - Full page ad for Berkeley Gulp
Page #44 - Rigging Softies Right, two mentions of Berkeley Gulp by Mark Phillips
Page #46 - Bait or Lure? 2 page feature article by David Green promoting Berkeley Gulp
Page #94 - 1/2 page New products category, Berkely Gulp 3" Pogy by David Green and a Berkeley Gulp competition.

One thing is certain, somebody has a lot of real estate this month! Does David Green have a professional affiliation with the distributor of the product? Was this feature article written as part of an advertising package or is it a strange coincidence that Gulp is the product in focus this month?

Whatever! Who cares as long as the writer/ publication inform the reader.
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Hi Guys just read this thread after arriving home from my job in one of those national fishing magazine groups as Davey G said no advertising no $$$ no magazine the cold hard facts. As for author, writer & editor I think would quickly lose any credibility if they just wrote stories for kickbacks. Anyway if there were no ads how else would find out what's new on the market if your tackleshop doesn't stock it ? :D Happy Fishin fishbrain
Hi dallas, Sorry mate I don't know why none of the articles mentioned are ours I do know Gulps are pretty awesome and greater percentage tournament anglers use them.cheers brad
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