Yeah that stuff is gold! worth it for anyone who uses baits that tend to go "soggy" and start to peel off the hook, Pilchards or bardi grubs (two baits I use often) and bait mate helps keep it there a bit longer. Good advantages off the rocks too, when you have those annoying little fishing picking away at your bait, seems to last a bit longer for the big blackfish to come along and hook up.