Last time Anaconda refused to price match I fully spat the dummy. After three emails and no response I called the 1800 number, spoke to a manager and lodged a complaint about the GC store.
My argument was that you can buy anything from the MO catalogue over the counter at Fishing tackle Australia for catalogue price.
The "mailorder/$10.00 postage" excuse is simply rubbish because this stuff can be purchased over the counter.
To add more weight to the argument, I advised them that Amart sports honor the catalogue as well.
Most customers won't walk into Anaconda or Amart and request price matching. That is why the shelf price is often quite high. e.g. SX40's $19.99. When someone challenges the price, all the suckers wear the cost.
If you go to Amart and Anaconda, you can make massive savings if you challenge them on competitor products, buy the home brand stuff and raid the sale bins. Everything else will probably be premium price.
At Amart the other day, I got some nice Manns 4" soft plastics at 5 packets for $5.00 (25 x 4" jewie softs for $5 bucks) - Straight out of the sale bin.